The spring/summer season 2021 exhibits unearthed a ’90s development that many would have anticipated to put dormant: the seen thong. Midriff-flossing fanatic Emily Ratajkowski was one of many first to endorse the nostalgic “whale tail” – shortly after saying she was pregnant, the supermodel-businesswoman debuted her bump in a figure-hugging midi gown, full with lengthy sleeves, a ribbed-knit material composition, and a peeping torso cut-out, courtesy of LA-based model Aya Muse.
Dua Lipa sporting a rib-knit romper by Aya Muse again in March.
Her maternity look was a part of the model’s spring/summer season 2021 providing, a group comprised of varied monochrome staple knits, hip-grazing trousers, outsized borrowed-from-the-boys blazers, and a wealth of erogenous zone-flashing.
Aya Muse spring/summer season 2021.
However seductive skin-baring hasn’t at all times been the model’s USP. Founder Tina Rodiou launched Aya Muse in 2018 with one hero product in thoughts – biker shorts – which have been swiftly snapped up by Kaia Gerber, Kylie Jenner, and Bella Hadid. Three months in, Roudiou was approached by Italian e-tailer Luisa Through Roma to design a capsule of neon shorts types that gained related momentum, however knits are Rodiou’s true ardour. “Knit is one thing that I really feel most comfy in – it falls otherwise on the physique, it’s comfy however you may look actually lovely and really feel actually good,” she tells British Vogue.
Irina Shayk sporting a flared knitted jumpsuit by Aya Muse earlier this yr.
Gotham
Gone have been the biker shorts and athleisure tropes: wear-anywhere cosy clothes, rompers (a child blue and white model was favoured by Dua Lipa final March), tops and separates constituted the model’s contemporary perspective, in addition to a sustainably-focussed mindset that ensured recycled supplies, biodegradable packaging and clever inventory management turned a high precedence. “I assumed, if that is going to show into an actual model and a enterprise I need it to be extra me,” Rodiou remarks.
The “Gigi” gown from Aya Muse’s spring/summer season 2021 launch, as worn by Emily Ratajkowski in October.
Ninety-five per cent of its knits are made out of recycled yarn, and the remaining 5 per cent is made as sustainably as potential; utilizing pure dyes and aware processes. “It’s a studying curve – as I develop, I be taught extra,” the founding designer explains.
The metallic entrance closure high.
Instagram: @ayamuse
The model’s pandemic-friendly providing has transpired to be a current favorite for Irina Shayk, who has added varied knitted types to her winter wardrobe. An elephant-grey turtleneck maxi gown with elbow-length fingerless gloves have been noticed on the supermodel for a cold outing again in November, and he or she braced the chilly as soon as once more in January sporting an AM flared low-cut jumpsuit, Bottega’s Chelsea stomper boots and a fuzzy hat.
In line with Rodiou, staple fundamentals are on the best way: high-quality tracksuits, tees, and separates are all set for launch within the close to future. In addition to her core cosies, Rodiou’s pre-fall 2021 assortment guarantees extra daring cut-outs, seen thongs and body-skimming knits.
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